An executive assistant, without the full-time hire
Joe is a personal CRM with an EA’s instincts — one place where your people, promises, bills and dates stay organised, and every morning he tells you what actually needs you. He proposes; you decide. Nothing is sent, paid, or changed without you.
PEOPLE
Remembered, not just stored.
Tell Joe who you met and what matters — he keeps the birthdays, the preferences, the promises, where you met and when you last spoke. Point him at your calendar (read-only) and he reads years of it back: who you see often, who you’ve drifted from, the rhythms you didn’t know you had. Ask him to nudge you before a friendship goes quiet.
MONEY
Forward a bill. Get a Pay button.
Forward any bill or statement to joe@joehukum.app. The amount and due date land in Money, with a Pay button when the bill carries one — it opens your biller’s own page; Joe never touches the payment. Password-protected statement? Add the password once. Receipts clear the matching due, so paid never nags. One Gmail filter and it fills itself, from senders you chose.
YOUR DAY
Six things, not sixty.
Every morning, one brief: what needs you now, today, this week — six things at most, each carrying the reason it’s on the list. When nothing needs you, Joe says so. And on Sundays, the receipt: what Joe caught this week, so you can see the promise being kept.
WATCH
Joe keeps checking, so you don’t.
A price, a fare, a visa slot, a restock. Joe re-checks on a cadence and pings you the moment it crosses your line — and stays quiet until it does. Want a standing brief — “every morning at 8, the top three stories in AI”? He researches on schedule and delivers it, sourced. Ask him anything about the live web and the answer comes with citations.
Drafted, never sent
Every nudge ends in something finished and waiting — a follow-up in your words handed to WhatsApp or Mail, your biller’s own Pay page, the number ready to dial, the right app opened with the details filled in. You always hit send. Joe does not process payments and never will.
How is this different?
From a chat assistant
They answer questions; Joe keeps books. A receipt and last year’s premium are one obligation to Joe — settled, and he stops asking. And he works when you’re not there: same models as everyone else, a different job.
From Reminders and notes
Keep them — Joe won’t copy them. What none of them do is connect things: notice the renewal that never arrived, or the follow-up going cold.
From hiring help
The need is real but part-time; the hire is all-or-nothing. Joe is the part in between.
Trust is the product
You're never the product — we don't sell your data or your attention. Joe never asks for inbox access: forwarded mail is read once, extracted, and the copy deleted. Google Calendar is optional and read-only, used to prepare you for your own meetings and to read back who you've actually met, so the right people resurface. Contact matching happens on your phone; your address book is never uploaded. Your data stays yours.
Signing in with Apple or Google shares only your name and email — nothing else. No ads, no tracking, no data brokers. Details in our Privacy Policy; delete your account and everything in it anytime, in-app or from this page.
Questions people ask
Does Joe read my email?
No — and not as a promise. As a permission we never asked for.
Sign in with Google and Joe requests your name and email, plus read-only Calendar if you want meeting prep. That is all that is on the consent screen — there is no Gmail scope there, so there is no inbox access to grant, revoke, or take our word about. Check it yourself when you sign in.
What Joe sees is what you forward to your own Joe address. It is read once, the amount and the due date are pulled out, and the copy is binned — gone for good within thirty days. We keep the extract, not your mail. Set one Gmail filter to auto-forward just your billers: one setup, and then it fills itself, with a scope you drew.
How is this different from ChatGPT or Claude with Gmail and Calendar connected?
They are built to answer questions. Joe is built to keep books.
Ask a chat assistant whether that receipt settles last year’s premium and you will get a plausible answer. Joe treats both emails as one obligation, marks it settled, and stops asking. That is a different kind of correctness, and it is the one that matters when it is money.
Joe also works when you are not there. He checks through the day and comes to you with a brief — at most six things that need you today, each carrying the reason it is on the list — then hands you the finished move: the message drafted in your words, your biller’s own Pay page, the contact’s number ready to dial.
We use the same models everyone else does. We are not claiming a smarter AI. It is a different job — and honestly, if you are already on top of everything and just want a sharper tool to think with, you do not need Joe.
Will Joe send or pay anything for me?
Never. Joe prepares; you send. Every nudge ends in something drafted and waiting — a message in your words, your biller’s own Pay page, a calendar event — and nothing leaves your phone until you tap it. Joe does not process payments and never will.
What if Joe gets something wrong?
When Joe is unsure — a new commitment, a likely duplicate, a meeting’s action item — he proposes rather than does, so a mis-read costs you one Dismiss instead of a wrong reminder. Bills file straight in so nothing urgent waits on a confirmation, and a wrong one dismisses just as fast. Merges are reversible, a bill you delete can come back, and the items on your brief carry the reason they are there — so you can check the reasoning rather than trust it.
What does it cost?
Nothing today, while Joe is early. When paid plans arrive, the trust features — reminders, bills, dates — stay free, and every plan runs the same models. A promise is not an upsell.
Who is JoeHukum for — and who is it not for?
It is for people squeezed for time who could use an assistant but cannot justify a real one — not on cost, and not on utility either, because the need is real but part-time while the hire is all-or-nothing. Usually that is someone whose personal and work admin land in the same inbox: people to keep up with, bills, renewals that appear out of nowhere, follow-ups they meant to send.
It is not for everyone. If you have one calendar, one inbox, nothing that renews and nobody who owes you anything, Joe will not have much to do. And if you want a shared to-do system for a team, this is not that — Joe is single-user by design, and your data is yours alone.
Start with tonight’s brain dump.
Say it the way it comes out. Joe sorts it.